Marketing planning is a forward-looking and dynamic process designed to promote market- oriented or consumer-oriented business actions. Strategic Planning is done by top level management, whereas the Operational Planning is a function of middle-level management. A plan is a synthesis of forecast.
Tactical intelligence, on the other hand, looks primarily at the current situation and gives users the information they need to carry out existing policy initiatives. Successful plans tie tracking and updating goals into organizational culture.
Although the meeting structure is relatively simple, it does require a high degree of discipline. There will also arise unintended Outcomes, which need to be attended to and understood for strategy development and execution to be a true learning process.
They are complicated in nature. Planning the routine activities of the company. In many organizations, retreats have a bad reputation because stepping into one of the many planning pitfalls is so easy.
Why Track Your Goals? Real-time information, in turn must feed on-going strategic and operational shifts and deployments. More closely related to tactical intelligence than strategic intelligence, operational planning is concerns the "how" of moving forward in a given operational time period.
Tactical intelligence gives users the information needed to correct or improve the effectiveness of a current operation. Sales managers, for instance, operating with an understanding of strategies already in place, devise ways to maximize the effectiveness of those strategies with tactical operational decisions, among them: How Operational Planning Fits Operational planning links strategic and tactical goals.
It helps in achieving objectives. Has a planning process for addressing the issue been accepted? What were our three most important strategic accomplishments of the last 90 days — how have we changed our field of play in the past 90 days? Achievement of the desired result. Are your goals and action items still realistic?
All the functions of management are performed within the framework of plans laid out. Further, strategic planning functions remote from the "front lines" or contact with the competitive environment i.
Should your goals be changed? What are you expecting each staff member to come prepared with to those strategy review sessions?
Under changed circumstances, the original plan of action must be revised and updated to male it more practical. The organization may use a variety of methods of measuring and monitoring progress towards the objectives and measures established, such as a balanced scorecard or strategy map.
By giving decision-makers an opportunity to see future possibilities and a range of probable outcomes based on the available choices, strategic intelligence helps an organization to correct course before the need for course correction becomes critical. Key Differences Between Strategic Planning and Operational Planning The following are the differences between strategic planning and operational planning: Every six months or so, you should evaluate your strategy execution and plan implementation by asking these key questions: Characteristics of Marketing Planning: A plan provides a frame work for a continuing review of operations.
Any firm practising marketing in the proper sense has to identify correctly the needs of the consumer, translate the needs into suitable products and services, deliver those products and services to the total satisfaction of the consumer and through the process generate profits for the firm.
It will make the firm to give more attention to market enlargement rather than market maintenance. Who is your strategy director? In many organizations, retreats have a bad reputation because stepping into one of the many planning pitfalls is so easy. To assure that your business is nimble and able to react to changes in the marketplace, it is essential that your strategy is flexible and adaptable.
Implementation Schedule Implementation is the process that turns strategies and plans into actions in order to accomplish strategic objectives and goals.
Which products and services should be included or excluded from the portfolio of offerings? You remain in this phase of the strategic management process until you embark on the next formal planning sessions where you start back at the beginning.7 Key Activities for a Strategic Planning Facilitator By Michael Wilkinson on January 31, As the strategy leader, you have seven activities to which I recommend you pay close attention to build a strong strategy that has full buy-in and commitment.
d) Strategic planning begins at the marketing level and proceeds through business-unit and corporate levels. e) Strategic planning begins at the corporate level. d) Strategic planning begins at the marketing level and proceeds through business-unit and corporate levels. e) Strategic planning begins at the corporate level and proceeds through business.
10 Characteristics of a Great Strategic Plan Although the concept of strategic planning is not new, it is an activity that many organizations typically struggle with. Let’s define Strategic, Tactical and Operational planning. Apr 3rd, Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy.
Essentials Guide to Strategic Planning Welcome Strategic Planner! To assist you throughout your planning process, we have created a how-to guide on The Basics of Strategic Planning which will take you through the planning process step-by-step and keep you on track.Download